When registering a domain name, you most likely want to have a domain with .com or if not available you’ll going to choose to mend on .net. This is very reasonable because we all know that these both extension domain names are makes you site more professional and credible. While neither of these extensions makes a bad choice, there are more than a few reasons why you may want to choose to register a country-specific domain instead.

SEO Benefits

There are many cases when the major search engines will provide higher search engine rankings for web pages that have country-specific TLDs. For example, if an internet user from Canada is searching for software consulting services in that specific country, the site at mysoftware.ca may rank higher than another website with a .com extension selling the same product. This type of domain can also help increase your visibility through directories commonly referenced by local web surfers. Directories make a great way to enhance search engine rankings and build qualities links that lead to more traffic to your website.

Source: Web Hosting Geeks